Dave Buonaguidi began his career in the advertising world where he worked for thirty years setting up several of his own agencies and founding St Luke’s, the world’s first advertising co-operative and most recently Karmarama in 2000. Through Karmamarma he worked on several politically minded campaigns including an anti-pinkwashing campaign for the Gay Times in 2000 and ‘MAKE TEA NOT WAR’ (an image of Tony Blair holding an AK-47 with a tea cup on his head) in 2003 for Stop the War coalition which attracted the attention of the V&A and Trento Museum of Modern Art where it is now displayed.
Before discovering his calling as an artist Buonaguidi explored his many talents, creating a business to aid and advise start-up endeavours, working as Channel 4’s creative director and even playing cricket for Italy! However, in a year hiatus from the advertising industry (what Buonaguidi calls his ‘gardening year’), he completed a screen-printing course which sparked the beginning of a brand new career. Buonaguidi always described himself as ‘a creative’ but it is through art that he found unrestrained expression. He began refining his new skill by experimentally printing with pheromones, sprinklers and copper plates before finding the joy of printing onto found objects and materials. His work aims to cause a reaction in the viewer, the juxtaposition of familiars objects, like maps, with overlaying text challenges the viewer. As each piece is on a different found object every single work is unique and has a rich history that precedes its appropriation and transformation into an artwork. Buonaguidi creates an aesthetically pleasing and materialistically interesting artefact.